Marketers in Hong Kong are flexing their creative muscle to come up with more video ads that see a heavy dose of local flavour.
At the end of the day, the winners in this multi-million advertising business are those who understand what customers like.
1. Topping the Hong Kong YouTube Ads Leaderboard in Q1 2014 is the Tai Hing: My Hero video ads. The commercial released by local restaurant group Tai Hing parodies the Iron Man movie. Popular local singer-songwriter Eric Kwok and musician Ray C act as superheroes.
The dramatic effect of the Iron Man parody and the comedic surprise of Ray C berating Kwok in Cantonese successfully attracted 450,000 unique views since being uploaded in February. The brand further built on the momentum and uploaded behind-the-scenes footage.
2. Japanese cosmetics brand Shu Uemura invited local celebrity Charlene Choi and artist Little Thunder for the video ad “Charlene Choi Blossoming Life by shu uemura CALLIGRAPH:INK”.
The brand wisely chose to use video to demo drawing on the wall with its latest eyeliner product and deliver the message “Calligraph:ink is perfect for drawing”, landing the second spot on the Hong Kong list.
3. Game cracks and instructional videos gain popularity. Samsung GALAXY S5 – Official Introduction video combines light music with step-by-step demonstrations of the device’s functions.
4. The Hong Kong Trade Development Council collaborated with local YouTube Partner BomBa to promote Education and Career Expo using creative video ads BomBa Careers. The video generated over 275,000 clicks and secured fourth place on the Hong Kong ranking.
5. Taking the final spot is Norse Gods Power Release, sharing tips with players of digital game Tower of Saviors.