It's that spook-tacular time of the year again.
While marketers get crazy and wild amping up their brand's creep factor, here are some memorable campaigns that we thought successfully cut through the clutter. Some of these are good, others are hair-raisingly bad, but either way, you can't say these didn't get some attention.
I am going to come right out and say it, Oreo is so cool.
The biscuit maker launched a new campaign for Halloween called "The Oreo Laboratorium" (#OreoLab) where it made shot clips of the creation of their “Nomsters”. Using social media, the brand also reached out to their communities to help name these new nomsters.
Here are some of the tweets Oreo has blasted out:
The brand is also posting these short snippets on its other social media platforms such as Facebook and Instagram.
2. Chupa Chups
Chupa Chups got creative this year with its Instagram campaign in the form of an online game. The social media campaign called “Get Lolli” is a ‘choose your own adventure’ game on Instagram and was built to create awareness of Chupa Chups during the biggest candy-sharing event of the year.
In the game, players are encouraged to help a ‘finger’ find his friend Lolli (a Chupa Chups lollipop) who has been kidnapped.
Here's how it goes:
Home maker IKEA has had a great year with its campaigns going viral.
This Halloween, IKEA decided to pay homage to Stanley Kubrik’s cult classic, The Shining, in a new web film. Created by BBH Asia Pacific, the iconic IKEA showroom lanes serve as a perfect setting for the re-enactment of the infamous Overlook Hotel scene of a small boy cycling tricycle along eery corridors to equally eery music.
Creepy, very creepy...
Sandwich makers Subway made headlines even before the Halloween fever hit the streets. In an attempt to tie its sandwiches in to upcoming Halloween season, Subway created an ad reminding people to stay slender and sexy to fit into those slinky Halloween costumes. Needless to say, the ad promptly got slammed on social media.
5. Vytautas Mineral Water
Personally, I didn't quite enjoy this one but it did have a lasting effect with its weirdness. The Lithuanian brand ad goes from sad to crazy to corny all at once - but it did cut through the clutter.
What do you think?