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3 big data lessons from IBM

One question we often hear: Is my data big enough to be called big data? How do you know when big data has become too big?

Luis Chiang Carbonell, growth markets lead at IBM Customer Experience Lab, shares his thoughts at Marketing‘s Big Data and Digital Innovation 2014 conference this morning.

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Are agencies irreplaceable?

The dreaded answer many are avoiding, could be no. Given the dynamic competitive landscape, agencies need to evolve and evolve fas..


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