Changi Airport raises standards

Changi Airport has launched a new brand campaign highlighting its new key attractions.The campaign is the first after it appointed JWT for its creatives in February this year.The campaign is aimed at inviting travelers as well as locals to look at Changi from a new perspective, highlighting attractions such as its Butterfly Garden, Singapore's tallest indoor slide, a Kinetic Rain art installation and more.The campaign runs in the form of press ads, online banners, website, in-airport billboards/trolleys and social media. It will run from September until February next year. This runs only in Singapore. ZenithOptimedia was in charge of media duties for the account.On top of this, CAG is yet to roll out its Project Jewel, its ambitious plan to make room for travelers and keep these engaged in its facilities and retail offerings. It also has plans to launch an online shopping portal for Changi Airport which will allow passengers to compare prices, make purchases online and collect the items just before they fly."To ensure that it continues to capture passenger mindshare and traffic, Changi must take deliberate steps to enhance Changi's attractiveness as a stopover point," Lee Seow Hiang, CAG's chief executive officer said."We innovate and push the boundaries on every aspect of what we do, every day, so we can continually offer more to travellers," Ivan Tan, senior vice president, corporate and marketing communications, at Changi Airport Group said. "Our new campaign shows that Changi is more than just a leg of your journey - it is where your holiday begins."