11street launches new campaign to boost online grocery shopping

11street has launched a new campaign, Mart 11 to boost grocery shopping experience in Malaysia.  As part of this latest campaign, Mart 11 will also feature 10 renowned brands every month showcasing over 1000 daily food and beverage, baby essentials, and daily essentials. It also includes a RM 11 cashback in cases of late service.

Chuljin Yoon (pictured), chief operating officer of 11street said said as an e-commerce platform, 11street aims to fine tune customer experience by offering them the convenience of purchasing goods. The cashback serves as a seal of confidence in its logistic support to deliver the package within 48 hours. In addition to the promotions in Mart 11, customers can also enjoy additional 11% store cart coupon on top of the discounted products.

11street has also forged partnerships with brands such as Wall’s and Nestle to deliver ice-cream to selected areas or states in Malaysia. He added that the company foresees potential in the Malaysian market to advance forward in the grocery shopping revolution.

Malaysian online shopping behaviour has changed drastically over the year, from purchasing lifestyle, electronic and beauty products to now including fast moving consumer goods and groceries. The trend in fresh produce delivery has also become prevalent through the rise of many grocery delivery start-ups, Yoon said.

Across the ASEAN region, Yoon said the outlook for online grocery shopping is looking bright as it is expected to become the world’s largest market worth almost US$180 billion by 2020.

Tracing back to 11street’s Year End Outlook Survey last year, it is discovered that interest to purchase household and grocery items online will increase from 7.8% to 40.4% in 2017 – an estimated of five times increment from 2016. This also puts household and groceries items as one of the “top three categories most people are likely to explore in 2017”.

In relations, the sales figure of 11street Malaysia within the period of January to August 2017 reported a surge in the grocery sale category by 158%, in comparison to 2016 of the same period. The top five most purchased grocery products identified are chocolate malt powder, milk powder, diapers, soft drinks, and grains.




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