Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

10 buzzwords to completely avoid in 2016

share on

We all love a good buzzword (some more than others), but lately the industry seems to be awash with mostly pointless and meaningless jargon. Here are 10 words (and stock photos) we think you should avoid to save yourself and the English language from any further embarrassment.Breaking down silosA favourite among business consultants and disruptive thinkers, these three words are perhaps better left to those whose goal is to overwhelm you with pointless business jargon and charge you bucket loads of cash while doing it.Going forwardAre you having a great day, going forward? Just another pointless and inane phrase you should avoid like the plague.Thinking collaborativelyThis term has infiltrated nearly every cube and conference room of an advertising agency at some point. But let’s just put it to rest.Brand expressionsWe asked around the office, but no one could give us a meaningful description of what it actually means.Customer centricityIf you’re in marketing and not already focused on your customers, then something is seriously wrong.Platform agnosticWe’ve all been platform agnostic at one point or another, right?IdeationThis term refers to the process of creating new ideas, but do we really need to name the process? We think not.SoLoMoA trending new suburb in the Western districts of Hong Kong Island, perhaps?KOLKings of Leon? Nope, not an abbreviation for the band from Nashville Tennessee, but a description for Hong Kong’s growing love of key opinion leaders.Core competencyA concept in management theory, core competency should be avoided at all cost as it may have the ability to ensure dullness and blandness become part of your corporate culture.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window