Digital Marketing Asia 2024 Singapore
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
Zus Coffee serves up coffee to fellow Malaysian brands

Zus Coffee serves up coffee to fellow Malaysian brands

share on


Malaysian coffee chain ZUS Coffee and Fishermen Integrated are celebrating Malaysia Day by commemorating other Malaysian made brands. The team at ZUS coffee headed out to offices of Malaysian-made brands, such as SAYS, Julie's, Inside Scoop and The Chicken Rice Shop to gift them with the brand's signature coffee. Paired with an ID tag that doubled up as a message card, ZUS Coffee crafted messages tailored to each brand.

This, the brand said, is an extension of its "Buatan Malaysia" campaign. Along with this, ZUS Coffee also put together a gathering for all Malaysians to celebrate Malaysia Day together. 

Don't miss: ZUS Coffee reclaims its Malaysian identity: What makes a brand truly Malaysian?

“We started ZUS Coffee as a café at Lorong Binjai that serves the working community around us, and to be able to get to 280 outlets nationwide today, we want to share a piece of our happiness and pride of being Buatan Malaysia with everyone who has helped us get to where we are today, including our brand partners, abang riders, our baristas, and all the other local brands that have made Malaysia proud,” said Stephy Foong, the VP of marketing and growth.

Mark Darren Lee, the managing director of Fishermen Integrated said that spearheading the project which is on a continuous momentum to promote unity and ignite the Malaysian spirit makes him and the team at Fishermen Integrated proud. The event by ZUS Coffee was supported by Malaysia brands Julie’s, BOH, Inside Scoop, Farm Fresh, The Chicken Rice Shop, Syok and Warner Music.

"Having successfully carried out all their Buatan Malaysia campaigns, ZUS Coffee is immensely grateful for all the support they’ve received from all their loyal fans and supporters and is committed to continue their mission to shine a light on Malaysian brands while uplifting the spirit of community and unity in the country," it said. 

Earlier this year ZUS Coffee released a brand film which sought to settle the argument on whether the brand is a local or international one in a hilarious new brand film that takes place in court. The film was also done in conjunction with advertising agency Fishermen Integrated which features comedian Kavin Jay and content creators Arieff Yong and Ryan Howlet with ZUS Coffee on trial to determine if the brand is truly Malaysian. 

Related articles:
ZUS Coffee reclaims its Malaysian identity: What makes a brand truly Malaysian?
Jenn Chia switches to something better in new campaign
Meet Grab SG's giant grandma created with Fisherman Integrated


share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window