yuu partners with over 50 online fashion brands to elevate customer experience

DFI Retail Group's customer rewards platform yuu has collaborated with over 50 online fashion brands to enhance customer experience by expanding its brand network.

The collaboration covers brands that range from luxurious brands and fast fashion labels to sportswear and accessories, such as Tommy Hilfiger, Skechers, ZALORA, ITeSHOP, FARFETCH, Charles & Keith and Casetify. Through this collaboration, yuu aims to welcome brands from all over the world to showcase their remarkable apparel to its membership base and allow members to earn extra yuu points when shopping these brands on the platform, delivering higher value and customer experience.

This also aims to further strengthen yuu's position as the one-stop shop for everyday essentials as yuu has grown from just offering home essentials and groceries to now providing fashion as one of the key propositions. With this latest expansion, yuu aims to unlock countless collaboration possibilities and will continue to grow its universe.

In terms of marketing strategies, the launch campaign was designed to drive awareness and excitement by highlighting the unique customer benefits - easily browsing, getting inspired and shopping these fashion brands through the yuu app. This is an ongoing partnership, with different brands being featured each month. 

The partnership is promoted via yuu customer relationship management (CRM) communications to a full membership base, it is also amplified through owned and paid social media, including influencers and third-party social pages, as well as digital display ads. 

Launched by DFI Retail Group in Hong Kong in 2020, yuu serves over 4.2 million members. It allows members to earn points at over 2,500 outlets such as Wellcome, Market Place, Mannings, 7-Eleven, IKEA, KFC, Pizza Hut and Maxim’s Groups. Originally a rewards club, it expanded in 2022 to include shopping by launching the shopping platform "yuu to me". 

Back in October last year, yuu made its presence in Singapore. Founded by Temasek in strategic partnership with DFI Retail Group, minden.ai launched the rewards club that aimed to unite the nation’s most popular brands, as well as to help consumers earn rewards on their everyday purchases. In August, yuu partnered with ride-hailing service GoJek and DBS Bank to bring exclusive loyalty rewards and benefits to its users in Singapore. The collaboration allowed Gojek users to get rewarded with yuu points when paying for their rides with a DBS credit card. 

We are bringing Digital Marketing Asia to Hong Kong from Southeast Asia! Hear all about the latest trends in the digital space with 200+ brilliant minds at Digital Marketing Asia - Hong Kong on 26 and 27 October at The Mira Hong Kong. Uncover thought-provoking and customised strategies that help brands connect with audiences effectively.

Related articles:

yuu Rewards Club launches in Singapore
Yuu launches social responsibility programme to send love to community
DFI Retail Group launches in-house online shopping capabilities
yuu Rewards partners Shell HK to beef up loyalty network