You noticed Spotify’s disco ball, and brands noticed you noticing

Spotify may have intended its 20th anniversary campaign to be a sentimental scroll through users’ listening habits, but the internet had other plans. While some users obsessed over their first streamed song and all-time favourite artists, others fixated on something far shinier: Spotify’s temporary disco ball logo makeover.

From limited-edition mascots to seasonal redesigns and nostalgia-fuelled rebrands, brands have long treated their logos as social media profile pictures - swapping them out to signal cultural moments, spark conversation, or simply remind consumers they still know how to have fun.

Whether loved, memed, or mildly roasted, these temporary logo revamps often do exactly what they are designed to do: get people talking. Here are some of the brands that gave their logos a fresh coat of sparkle, and got the internet staring right back.

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1. American Eagle

2. ChatGPT

3. Dutch Lady Malaysia

4. Facetune

5. FOX One

6. Grammarly

7. Hello Fresh

8. LSKD

9. Rokeby Nutrition

10. SIXT

11. Subway Malaysia 

12. Tealive Mart

13. YouTrip Singapore 

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