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YATA expects to achieve sales growth in May with VIP promos

YATA expects to achieve sales growth in May with VIP promos

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As the fifth wave of Covid in Hong Kong is slowing down, the famous Japanese-lifestyle department store YATA is expecting to achieve 8 to 10% year-over-year (YOY) sales growth in May upon the commencement of its discount week. YATA’s bi-annual flagship campaign- YATA VIP days, will run until 31 May, 2022. During the VIP week, YATA offers a wide range of discounts across 12 stores and 12 additional pop-up kiosks in Hong Kong. The discount period among its supermarkets will also be extended to 7 June 2022.

Due to relaxations in social-distancing measures, as well as the implementation of consumer voucher scheme, YATA believes it helps boost sales for the brand. Susanna Wong, chief executive officer of YATA said, "We witnessed many shoppers putting more items in the shopping cart on the first few days when the phase one of consumption voucher was just disbursed, and there was a notable increase in sales for a short period of time."

She also added that YATA recorded a double-digit percentage of sales growth in April 2022, but she believes there were also other variable factors such as weather, social-distancing measures contributing to the result.  Known as a Japanese-lifestyle department store, YATA is closely associated with the Japanese government and Trade Associations throughout the year, organising a variety of thematic fairs which feature Japanese food, snacks, sake and more, to offer the authentic taste of Japan to shoppers. 

Meanwhile, the brand at times delivers different seasonal campaigns to target designated customer segments, such as Baby Fair, Swimwear Fair, Kitchen Fair to promote YATA and boost sales.

 

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