WeChat Pay HK and Nanshan launch HK$10m cross-border voucher push

WeChat Pay Hong Kong has joined forces with the Shenzhen Nanshan District Commerce Bureau to launch a cross-border consumer incentive campaign, providing WeChat Pay HK users with more than HK$10 million in vouchers for use when travelling to Shenzhen.

Also known as  “2026 Nanshan District inbound consumption voucher campaign”, the initiative is designed to create a more integrated one-stop travel and spending experience for Hong Kong users, while driving footfall and commercial revenue in Nanshan.

The vouchers are structured across four categories: dining, retail, selected merchants at Nanshan Coastal City Shopping Centre, and other designated businesses within the district, with discounts of up to 60% on eligible transactions. Participating retail partners include Freshippo, Sam’s Club, JD MALL and others. In the food and beverage sector, brands such as Naixue, Heytea, KUDDO COFFEE and Le Caesar Pizza are also among the participating brands.

To support the cross-border travel, WeChat Pay HK has introduced transport and ride-hailing offers. In partnership with Trans-Island Chinalink, users can access half-price coupons for direct cross-border bus services to Shenzhen Bay Port.

In partnership with taxi-hailing platform DiDi, WeChat Pay HK is also offering discounts of up to HK$100 with no minimum spend for journeys heading to Shenzhen Bay Port. On the Mainland side, users can claim ride-hailing coupons of up to 60% off for trips ending in Nanshan District.

The first round of vouchers will be distributed from 1 April to 30 June. Users can access the campaign page via the “mainland travel” section in the WeChat Pay HK app to claim the vouchers, with discounts automatically applied when transactions meet the required conditions.

As a limited-time bonus, WeChat Pay HK will also release a limited number of HK$100 digital cash vouchers for use at designated Nanshan merchants. These vouchers offer HK$100 off single transactions of HK$100.01 or more and will be available daily from 10am on a first-come, first-served basis throughout the campaign period.

To maximise reach and participation, WeChat Pay HK has appointed Hong Kong-based PR agency Above the Line to oversee public relations for the campaign, alongside a full in-app and offline marketing strategy.

According to Daniel Hong (pictured third right), vice president of financial technology at Tencent, WeChat Pay HK is leveraging push notifications to alert users to exclusive offers, alongside post-transaction prompts designed to encourage repeat voucher claims. Meanwhile, offline promotional materials placed at border crossings and key commercial locations ensure visibility as users enter the district and visit merchant stores.

“As a leading Hong Kong dollar e-wallet, WeChat Pay HK is pleased to partner with the Shenzhen Nanshan District Commerce Bureau. We believe this collaboration will further integrate cross-border digital payment scenarios, deliver greater convenience and value for users, and support commercial activity and holiday spending across the two markets,” Hong said.

Don’t miss: WeChat Pay HK expands cross-border payments to small merchants in China

This initiative builds on WeChat Pay HK’s broader push to enhance cross-border payment capabilities. Last year, the platform expanded its coverage to include small and micro merchants in mainland China, including taxis in Shenzhen.

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