PRMMS Hero 2024
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Sarawak looks to lure tech industry, unveils new logo for global tech community

Sarawak looks to lure tech industry, unveils new logo for global tech community

share on

This year’s World Congress on Innovation and Technology (WCIT) will be held in Sarawak and in line with the moving of the event, a new logo has been unveiled.

According to a press statement, the logo features the Tree of Life that symbolises Sarawak’s evolution of modernity and interconnection to the global discourse. Meanwhile the Rhinoceros Hornbill symbolises the value of power and strength of Sarawak. The three stripes globe is said to represents sustainability, innovation and economic prosperity, while the colours green and blue represent the intersection of nature and digital technology, to be digitally and innovatively forward, while being sustainable.

This is the first time the congress is being held in Kuching, and was last held at Penang in 2022.

Don't miss: Malaysia’s Communications and Digital Ministry plans to implement 5G nationwide by March 2023

At the launch, the Premier of Sarawak, Abang Johari Tun Openg, highlighted the role of innovation in advancing the new economy through applications such as algae as a source of energy, data and AI in disrupting conventional means of production. He hoped WCIT 2023 would bring to Sarawak new innovations, data and technology to impact the energy industry, the circular economy and digital transformation.

Meanwhile as early as 2021, The Sarawak Digital Economy Corporation (SDEC) partnered Alibaba’s cloud computing subsidiary, Alibaba Cloud, to provide support for the digitalisation of SMEs in Sarawak. SDEC is a company owned by the Sarawak Government through the State Financial Secretary under the Ministry of Finance and Economic Planning. Through this collaboration, SDEC will leverage on the public cloud service of Alibaba Cloud, especially on the advanced features like elastic computing, big data and AI.

Meanwhile, the conference is also aligned to Sarawak’s ambition of growing tourism. Sarawak has assigned RM10 million to its Sarawak Trade and Tourism Office in Singapore as part of the state's Budget 2023. The funds will also be used to set up similar offices in Brunei and Indonesia's Pontianak next year, Bernama reported quoting Sarawak Premier.

He explained that the launch of these offices is among the series of initiatives under the budget's strategic thrusts to transform Sarawak into a competitive economy. The state is also looking to draw foreign investment and tourists with the foreign trade and tourism offices.

Aside from the RM10 million, RM7 million has also been set aside for Invest Sarawak, Bernama said, which is a one-stop investment information centre to promote the state globally to attract foreign direct investment. At the same time, RM5 million will go towards the Go Digital programme in 2023 to groom digitally savvy SMEs in Sarawak and aid them in marketing their products and services via eCommerce.

Related articles: 
SmarTone launches campaign introducing Home 5G Broadband service
How does csl win the hearts of 5G network users?
How technology is helping business and enhancing customer experience


share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window