Vitasoy taps Jeffrey Ngai and Michael Chu to spread warmth to HKers

Vitasoy is sharing a wave of "warm and toasty" positivity with Hongkongers through the launch of "Warmth Express". 

To bring comfort and warmth to the community during the chilly winter months, the Vitasoy Warmth Express will be travelling across different districts in Hong Kong between 6 to 19 January 2026, spreading smiles and cheer throughout the city.

Stepping aboard the Warmth Express, visitors can experience the exclusive “Vitasoy warming delivery" - featuring three interactive zones: the “Warmth photo studio”, “Wonderful warm moments”, and the “Vitasoy capsule machine”. Guests can immerse themselves in heartwarming activities, take keepsake photos and win exquisite Vitasoy themed prizes, all while savouring their own “warm moments” with Vitasoy.

Guests can simply present their same-day receipt for any Vitasoy purchase to the on-site staff and enjoy a turn on the Vitasoy capsule machine for a chance to win exclusive Vitasoy-themed gifts.

To mark the launch, Vitasoy has invited Hong Kong artist Jeffrey Ngai and Michael Chu of Pomato — to be the first to explore the “Warmth Express”, try out the interactive zones, and warmly engage with fans in person, creating genuine WarmMoments together.

As lifelong fans of Vitasoy, both of the city’s “warm gentlemen” are enamoured with the brand’s signature plush collectibles, cherishing them as absolute treasures.

Ngai shared fondly, “I think every Hongkonger has grown up with Vitasoy. During winter, my favourites were always hot Vitasoy Malted Soyabean Milk and hot Vitasoy, particularly the classic glass-bottled version. Almost every day after school, I'd beg my mum to buy me a bottle — it warmed my hands and my heart and gave me energy for homework afterwards."

Equally tall and charming, Chu cheekily revealed that a bottle of hot Vitasoy is his ultimate secret weapon for being a true “warm man”.

“Every gentleman who prides himself on being warm-hearted should carry three essentials,” he laughed. “Tissues, lip balm, and a bottle of hot Vitasoy — the perfect trio to help you score extra points in front of someone you fancy! Among the three, hot Vitasoy reigns supreme — as the saying goes, ‘one bottle in hand, the world is yours'."

MARKETING-INTERACTIVE has reached out to Vitasoy for more information. 

Back in September 2025, Vitasoy invited Hongkongers to rediscover the joy in daily rituals with a new campaign, be it breakfast, break time, or a simple get-together.

Also known as “Discover 100 micro happy moments” (滋味日嚐 發現100個微好Moments) , Vitasoy’s campaign shone a light on the everyday micro moment, linking back to the brand on each joyful occasion to be appreciated. The campaign will run until October 2025.

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