Vistar Media bolsters OOH market in Taiwan with new partnership

Vistar Media has partnered with two key media owners in Taiwan, KanBan Culture and PilotTV Holdings, as part of the company's ongoing regional growth through APAC.

This move is part of Vistar’s strategy to strengthen its OOH marketplace across the APAC region and offer its cutting-edge programmatic DOOH solutions to the growing, outdoor advertising market in Taiwan.

This regional growth with new partners is another notch on the belt of Vistar’s global DSP, which enables any buyer, from any corner of the world, to connect with and purchase advertising space on any DOOH screen regardless of its location – all from a single account.

These new partnerships give advertisers access to a larger network of inventory in Taiwan, enabling them to tap into a broader audience base with diverse demographic profiles, said Ben Baker, managing director of APAC at Vistar Media to MARKETING-INTERACTIVE.

"This expanded inventory allows marketers to take their targeted and impactful DOOH messaging, leveraging dynamic and programmatic capabilities, and run ads across premium screens where local consumers are most likely to be," he added.

Additionally, these partnerships enhance the potential for cross-market campaigns throughout Southeast Asia (SEA). With Vistar's global demand-side platform (DSP), marketers can execute cross-market campaigns, including tapping into new inventory in Taiwan, to reach local audiences on a regional or even global scale, Baker added.

"This not only bolsters the reach of advertisers in Taiwan but also strengthens their overall presence across the SEA region and beyond, driving better engagement and return on investment for their media buys."

Baker added, “Taiwan represents a significant growth opportunity for Vistar Media, and we are thrilled to officially enter this vibrant market thanks to partnerships with media owners in the region. Our presence in Taiwan will allow us to provide advertisers with the tools they need to create impactful, data-driven digital out-of-home advertising campaigns.”

He continued, “Through our partnerships with KanBan Culture and PilotTV Holdings, our global and omnichannel demand-side platform (DSP) buyers across APAC can access a wider range of inventory that was previously difficult to reach. Taiwan's bustling urban areas and high foot traffic locations are ideal environments for programmatic DOOH, and we look forward to helping brands capture the attention of this important market and achieve measurable results.”

David Mou, chief visionary officer, chief business development officer at KanBan Culture said, “KanBan seeks to onboard the most iconic, impactful, and contextually significant DOOH inventories in Taiwan onto the global pDOOH ecosystem. Vistar Media’s technical prowess, brand stature, and most significantly its well-rounded support enable KanBan to credibly and confidently deliver pDOOH executions to brand clients’ and media owners’ simultaneous satisfaction. Vistar is therefore instrumental in enabling KanBan to convert the minds of successful but otherwise traditional IO media owners towards pDOOH acceptance.”

“As Taiwan's programmatic DOOH leader for retail, transportation, and healthcare channels, PTV-i welcomes programmatic buyers through our collaboration with Vistar Media,” added YF Juan, director of international operations at PilotTV Holdings.

“This partnership is set to enhance the reach and effectiveness of DOOH campaigns across our extensive network, and we look forward to opening up our premium inventory to buyers both local to Taiwan and around the world.”

This growth announcement follows Vistar’s introduction of programmatic capabilities in mainland China, the opening of a new office in Melbourne and 182% YoY marketplace growth in Southeast Asia.

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