Visit Victoria appoints Clemenger BBDO as creative partner

Visit Victoria has named Clemenger BBDO as creative and strategic partner to drive growth in Victoria’s $49.5 billion visitor economy.

Working alongside Visit Victoria, Clemenger BBDO will support the development of marketing and creative campaigns to highlight Victoria's events calendar, world-class food and culture, diverse regions and unique tourism experiences.

In a statement, the tourism body said it brings together two organisations “with a shared ambition to drive growth in Victoria’s $49.5 billion visitor economy by showcasing the people, places and experiences that make Victoria one of Australia’s most compelling destinations.”

Shae Keenan, chief marketing officer at Visit Victoria, said she was looking forward to working with Clemenger BBDO to “inspire more travellers to visit Victoria and support the economic prosperity of our state.”

Mike Napolitano, co-CEO at Clemenger added that as an agency born and raised in Melbourne, the win was particularly meaningful for the team.