Video entertainment platform Viddsee’s co-founder and chief business development officer, Derek Tan, has stepped down from his operational role. He will now transition to a non-executive director role on the board. As a non-executive director, Tan will continue guiding Viddsee's future with his strategic guidance, according to the company in a statement.
Derek co-founded Viddsee with Ho Jia Jian in January 2013 and focused his efforts on strategic partnerships and business development initiatives by expanding Viddsee's commercial offering and user base.
Prior to his almost 10-year career at Viddsee, Tan drove business development with content, device manufacturer and telco partners in the United States and Asia at Cooliris, according to his LinkedIn page. At Cooliris, he worked with brands such as Samsung, Starhub, Mediacorp and FOX to name a few.
His passion for videos that tell stories and digital distribution started when he was a child when he tried to build a video store at home with VHS tapes, Tan said on LinkedIn.
“This grew into my current role today where I aim to empower storytellers to tell their stories, build communities around their stories, and drive meaningful impact to audiences,” he explained.
As the executive transition takes place, the business will continue to be run under Ho, its co-founder and CEO, Michele Schofield, senior vice president of commercial and Kenny Tan, vice president of studios.
"He has been instrumental in fostering partnerships that have elevated our platform's status internationally,” added Ho. “We appreciate his expertise and dedication, which will continue to be a resource in his role as a member of the board."
In a previous interview with MARKETING-INTERACTIVE Tan said that strong stories are great for marketing and advertising as it had the ability to captivate audiences. Since the stone age, stories have always given people the why, how, and what to do anything. "In today’s world where you can easily find just about hundreds of brands selling any one product, stories become all the more important to win over your customer. When a brand is able to provide that emotional connection, it will be able to win over its customers," he added.
Tan shares more on the takeaways one can learn from the pandemic, and how interactive stories are able to help brands reach a wider target audience.
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