Venchi launches digital game for refreshed Chocoviar collection

Italian chocolatier Venchi has launched a new interactive digital campaign, titled "Taste genius: Unlock the taste of Italy," to celebrate the refresh of its iconic Chocoviar collection and drive customer engagement across Hong Kong.

Targeting chocolate and gelato enthusiasts as well as lifestyle shoppers, the campaign runs through 22 November. Customers who make a net spend of HK$388 or more in a single transaction at Venchi Hong Kong stores or through the official online shop—and register as a Venchi member—will receive a Game Pass upon uploading their receipt.

The gamified experience offers rewards designed to drive retail conversion and loyalty membership. The grand prize features a trip for two to visit Venchi’s historic factory in Italy and explore the birthplace of fine Italian chocolate.

Players can also win instant prizes, including special-edition Chocoviar key charms, Murrine metal tin cases, Nougatine spread, crunchy pistachio bars, complimentary Venchi gelato, and exclusive store discounts.

The campaign is supported by an integrated promotional strategy spanning press releases, influencer and celebrity seeding, dedicated digital and social media content, in-store displays, and interactive digital game platforms.

The digital game comes as Venchi is expanding its signature Chocoviar line—celebrated for its three-layer structure of crunchy chocolate 'caviar' granules, a smooth chocolate shell, and a decadent center—with two new creations that bridge tradition with innovation.

The first addition, Chocoviar Nougatine, pays tribute to the brand's heritage by combining two Venchi classics: the iconic Chocoviar and the historic Nougatine recipe. It features a soft hazelnut and cocoa cream centre infused with crunchy nougatine pieces, a crisp nougatine shell, dark chocolate, and 75% dark Chocoviar grains, delivering a refined balance of creaminess and crunch.

Complementing this homage to heritage is Chocoviar Mango Limited Edition, one of Venchi’s most novel creations. In a departure from its traditional recipe development, Venchi reversed its creative process by transforming its mango gelato flavour into a chocolate creation.

The recipe centres on a fresh, delicately tangy mango coulis resting on a velvety layer of white chocolate enriched with mango powder, encased in a milk chocolate shell and finished with White Chocoviar grains.

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