VA Media picks agencies to support international growth ambitions

Global entertainment company VA Media has picked Organic Pacific and Havas to support its international growth ambitions. The remit includes the development of a global strategy, international brand profiling and industry event approach. 

Partnering with leading studios, major film, and distribution businesses VA Media is an Australian based, ad-supported video on-demand network. It connects content creators with audiences to monetise their content across YouTube, Facebook, SNAP and other AVOD streaming platforms.

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From a consumer standpoint, VA Media boasts a large independent movie network on YouTube, with more than 15 channels and 18 million-plus subscribers worldwide, publishing more than 500 feature films or TV series across its network each month.

Its flagship YouTube channels include Movie Central, True Crime Central, Horror Central, We Are Pride and Documentary Central.

VA Media’s CEO Mark Ashbridge said that VA Media works side by side with the best creative talent to create, curate and optimise content. “We’re excited to appoint Organic and the Havas Network to assist our ambitious growth plans and inform the industry about VA Media in the Asia Pacific region and globally.”

Organic Pacific’s managing partner, Annabelle Gigliotti added on by saying: “This space is growing exponentially and with watch-time hours on owned and operated channels of over 270 million hours in the last 365 days, equal to over 30,000 years of content consumption, the opportunities are endless.”

Earlier this week, Havas Malaysia confirmed its appointment of Nizwani Shahar as its new CEO. Shahar is taking over from Andrew Lee, who is the current managing director for the group as he departed from the agency following an early retirement. Prior to Havas, Shahar was the CEO at Ogilvy Malaysia.

As CEO, Shahar will lead Havas Malaysia through a period of growth. Her primary focus will be on fostering collaboration and partnerships, driving new business momentum, and building and leading future-ready teams, said Havas. The appointment is effective immediately, and she will report directly to Alberto Canteli, the CEO and chairman of Havas, Nordics, CEE & Middle East, SEA, Korea & Japan.

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