UNIQLO spotlights the timeless tee with Malaysian stars this T-shirt Day

Apparel retailer UNIQLO Malaysia is putting the spotlight on the humble T-shirt this June, with a campaign celebrating the timeless staple through the eyes of two familiar faces, local singer-actress Daiyan Trisha (pictured left) and content creator Phei Yong (pictured right). 

Timed for T-Shirt Day on 21 June, the campaign highlights the enduring versatility of the tee. A fashion essential that continues to evolve with time, style, and personality. Through UNIQLO’s LifeWear lens, the T-shirt is reimagined as a statement of comfort and everyday elegance, adapted to the lives of modern Malaysians.

Don't miss: UNIQLO taps actor Daiyan Trisha as its first Malaysian brand advocate

As a part of the campaign, notable Malaysian influencers such as Michie Lam (@michieeelam), who has 441K followers, as well as actress Mimi Lana (@missmimilana), who has 1.2M followers, were seen sharing outfit inspirations utilising UNIQLO's T-shirts on social media, and inviting their followers to share their own outfit combinations with the hashtag #CelebratingTShirtDay.

Besides that, other influencers with followings of about 200K, such as Zi Xuen (@whoisxuen) and Khainina Khalil (@khaininakhalil) were also spotted sharing their take on #CelebratingTShirtDay with UNIQLO's products. UNIQLO also tapped its newest Malaysian brand advocate, Daiyan, for a fun video showcasing the brand's LifeWear tees.

In addition, UNIQLO turned heads with a digital billboard takeover above its Fahrenheit88 store in Kuala Lumpur, featuring Daiyan alongside the campaign hashtag.

In the official campaign visuals, Daiyan styles her tee with high-waisted denim for a clean, elevated look, while Phei Yong takes on a streetwear edge, layering his with denim and casual staples. Together, they showcase the flexibility of the T-shirt as a medium for self-expression, whether you lean classic, cool or casual.

“UNIQLO’s T-shirt campaign is a nod to the enduring simplicity and quiet power of the T-shirt, a piece that transcends trends, borders, and generations," the fashion brand said in a statement. "The latest collection highlights the essence of LifeWear, clothing designed to improve everyday life."

Available in various fits, cuts and colours, UNIQLO’s current collection spans AIRism pieces, oversized cuts and cropped silhouettes for women and men. The line-up caters to those who value both style and substance, with breathable fabrics, clean tailoring and thoughtful detail.

The #CelebratingTShirtDay campaign is the latest in a string of localised efforts by UNIQLO Malaysia to align with pop culture moments, style icons and youth-driven movements. The inclusion of Daiyan and Phei Yong taps into their strong digital fanbases, while reinforcing UNIQLO’s positioning as a go-to brand for everyday wear that resonates with real life.

Earlier in April, UNIQLO Malaysia announced the appointment of Daiyan as its first brand advocate in the country, to bring the LifeWear philosophy closer to Malaysians, making effortless fashion more relatable, versatile, and accessible.

UNIQLO Malaysia said in an Instagram post at the time, “With this, we are excited in bringing the LifeWear philosophy to life, fostering a deeper connection with Malaysians through comfort, style and everyday wear that truly resonates. It’s an honour to welcome Daiyan as our first-ever brand advocate in Malaysia. Her success story, vibrant personality, and strong connection with Malaysians make her the perfect fit to represent UNIQLO’s commitment to comfort, quality, and timeless fashion.”

Similarly, Daiyan took to social media to announce her new role, expressing her gratitude and excitement. “It’s amazing representing my country like this, and to make history by being the first and only one at the moment. Thank you so much UNIQLO global team for the trust,” she said.

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