UA Finance celebrates World Cup with daily gold ball rewards

Riding on the World Cup frenzy, UA Finance (UA) has teamed up with its brand ambassador, Chrissie Chau (周秀娜), who takes on the character "Super Chrissie" for the campaign, to launch a gold football giveaway campaign.

Running from 12 June to 20 July, the "Grab a gold football every day" campaign (UA日日送足金世界波) is designed with football fans in mind. Since most matches take place late at night, UA is committed to supporting the community by offering 24/7 cash services, ensuring a reliable resource is always available when needed.

To celebrate the football excitement across Hong Kong, UA is launching a "Daily 999.9 gold ball" (日日大派999.9足金世界波) mega reward. Over 39 days, UA will give away one 999.9 gold ball valued at around HK$5,700 every day at noon, totalling 38 footballs. For the final match day on 20 July, UA will raise the excitement with the ultimate "heavy-cup" gold ball, a 999.9 pure gold piece valued at around HK$53,500.

Every day, the first new or existing customer who successfully applies for a loan of HK$50,000 or above and meets the eligibility criteria will take this collectible prize home.

UA will also debut a "UA 'Chrissie super shot' 3D Mobile Truck" (UA『娜姐神射』3D 流動號) to travel throughout the city, aiming to drive local enthusiasm to its peak. It will embark on a 30-day journey across Hong Kong, Kowloon, and the New Territories from 20 June to 19 July.

The innovative truck will feature ultra-realistic 3D video featuring Chau, who will appear in lifelike 3D to energise the football festivities. The truck's screens will also provide fans with daily match reminders and top scorers standings, ensuring that everyone stays connected to the excitement of the tournament.

Every Saturday and Sunday, the mobile truck will transform into a gift truck, inviting the public to participate in engaging football-themed games. Participants stand a chance to win a limited-edition player card or a specially designed "UA tournament guide". The truck will distribute gold ball paper fans and other delightful gifts to help everyone beat the summer heat.

Through a comprehensive marketing campaign spanning TV commercials, online platforms, major newspapers and the city-wide 3D mobile truck, UA seeks to cheer alongside the people of Hong Kong.

MARKETING-INTERACTIVE has reached out to UA Finance for more information. 

Don’t miss: UA Finance taps Chrissie Chau to reinforce its market leadership

Back in November last year, UA Finance launched a campaign featuring brand ambassador Chrissie Chau to reinforce its position as Hong Kong’s market leader in money lending.

Developed in collaboration with creative agency The Bread Digital and media agency WPP Media, the campaign centres on the commanding slogan “Go big, go UA. The largest in Hong Kong.” (有大搵大，唯有UA全港最大). The core objective is to project confidence, scale, and dominance in a competitive lending market.

Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!

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