Tune Talk rolls out in-app streaming and gaming features for telco users

Tune Talk has launched a new in-app feature, "Games and drama in Tune Talk app", positioning itself as the first telco in Malaysia to offer both streaming and gaming directly within its mobile application.

The new feature allows users to stream dramas, play casual games and earn rewards. The rollout is part of the telco’s effort to expand its digital services and keep users engaged within its ecosystem.

The features are available exclusively through the Tune Talk app. The 'Drama' section offers a curated selection of streaming content, while the 'Games' section includes instant-play titles that don’t require installation. Users can earn 'Tune Points' through engagement, which can be used to unlock content, remove ads or access perks.

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The new in-app feature was developed in partnership with Jolibox, a cloud entertainment platform that provides embedded streaming and gaming technology. Tune Talk said in a statement, that the collaboration allows it to deliver a seamless experience without relying on external downloads or platforms.

“We’re not just enhancing connectivity. With Games and Drama, we want to give users more ways to enjoy their time in the app,” said Gurtaj Singh Padda, co-founder, executive director and CEO of Tune Talk.

“This launch is more than entertainment. It’s proof that a telco can lead in user experience, not just network coverage. And we’re proud to be setting a new benchmark not only for Malaysia but for the region," he added.

Meanwhile, Tune Talk's head of marketing, Shawn Lim said “Today’s users expect more than just connectivity. We wanted to simplify how people access entertainment by integrating it into the app they’re already using.”

The move also reflects Tune Talk’s shift to operating as a cloud-native telco, giving the company flexibility to introduce new features more quickly and tailor experiences through automation, the company stated. 

Malaysia’s mobile-first population offers strong potential for such features. As of early 2025, the country has 43.3 million mobile connections, more than the total population, and 97.7% of Malaysians are internet users, according to Digital 2025: Malaysia by DataReportal.

Jiayuan Mao, director of global partnerships at Jolibox, said the collaboration aims to make it easier for users to access content without friction. “By embedding our platform into the Tune Talk app, we’re helping users watch, play and earn rewards in one place," said Mao.

Tune Talk said more features are planned as part of its move toward becoming a more lifestyle-oriented service provider. Currently, 'Dramas' will be accessible to Tune Talk Epik 50+ plan users, while 'Games' will be available for Epik 50+ and Epik 35+ users, beginning with one-month free access. 

Meanwhile, earlier this month, Tune Talk announced a collaboration with foodpanda Malaysia to offer monthly free pandapro subscriptions for its Epik 50+ users, allowing them to access exclusive foodpanda benefits such as discounted delivery and restaurant deals. 

This also comes on the back of the telco's recent launch of the DUM DUM data SIM, a plug-and-play travel SIM made for inbound travellers to Malaysia. The travel SIM does not require any registration, which Tune Talk said empowers travel with convenience and clarity.

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