TUMI unveils New York style pop-up in Causeway Bay

International travel, lifestyle and accessories brand TUMI has unveiled its newest pop-up at SOGO Causeway Bay, celebrating its 50th anniversary and its upcoming Fall 2025 seasonal collection.  

Available until 29 October, the pop-up blends the spirit of New York with the brand’s enduring commitment to innovation, performance, and elevated style during its golden 50th anniversary year. 

Situated on the ground floor of SOGO Causeway Bay near TUMI’s newly opened first-floor store, the pop-up is an immersive space that brings this season’s inspiration to life while reflecting on the brand’s 50-year legacy of innovation, performance, and elevated style. 

In celebration of TUMI’s 50th anniversary, the pop-up’s gold accents symbolise five decades of ambition and excellence, while the brand’s signature T-icon pattern further weaves TUMI heritage into the design.  

A striking feature wall of custom graffiti artwork inspired by the New York City skyline pays homage to urban artistry with architectural inspiration. Industrial-style fixtures authentically echo the city’s raw, structural character, while contemporary and sculptural mannequins enhance the pop-up’s sophisticated urban vibe. 

Within the thoughtfully designed layout, guests are invited to explore some of the brand’s most iconic pieces as well as the Fall seasonal collection. Anchoring the travel offering is the 19 Degree family, spanning 19 Degree Aluminum, 19 Degree in Polycarbonate, and the brand’s latest hardside luggage, 19 Degree Lite. 

The pop-up comes to life with a curated selection from TUMI’s highly anticipated Fall 2025 collections, including standout new women’s launches alongside iconic travel and lifestyle designs.  

This season introduces a range of thoughtful designs and colorways ideal for cosmopolitan, fast-paced lifestyles. From bright, bold patterns to muted, modern neutrals, the palette extends across bags, luggage, and accessories, offering endless opportunities for coordinated style and functionality. 

Designed with versatility and sophistication in mind, the new Olas and Agent collections arrive to elevate wardrobes with functional and sophisticated styles while further expanding TUMI’s offering for the modern woman.  

Olas embraces a minimalist sensibility with clean lines and soft structure, available in essential silhouettes such as the small and medium shoulder bag. Agent offers a seamless blend of fashion and function, the perfect transitional piece from boardroom to off-duty moments. 

On designated weekends, those who sign up as both a TUMI exclusives club member and a SOGO rewards member will receive a complimentary 1.5ml TUMI fragrance tester. Shoppers who spend HK$8,000 or more on full-priced items will receive a 19 Degree aluminium gold card case, and TUMI’s 1/F store will also offer its signature monogramming service for a personalised touch. 

MARKETING-INTERACTIVE has reached out to TUMI for more information. 

Don't miss: TUMI taps Wei Daxun as latest APAC brand ambassador

Back in July, TUMI tapped Chinese actor Wei Daxun as its new Asia-Pacific brand ambassador, following the opening of TUMI’s new Shanghai flagship store earlier this month, both serving as key milestones in the brand’s continued global expansion and commitment to the global traveller.

With 29 million followers on Weibo, Wei Daxun has captivated audiences across Asia with his versatility, charisma, and sincerity. From film and television to music and philanthropy, his multifaceted career has earned him both critical acclaim and the lasting admiration of fans.

Take your brand to new heights with cutting-edge AI strategies, innovative technology, and data-powered experiences. Don’t miss Digital Marketing Asia 2025 in Hong Kong on 20-21 October, where 200+ marketing leaders will explore game-changing trends, proven successes, and bold ideas shaping the future.

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