Transport for NSW appoints Droga5 ANZ to lead a 'cultural shift' in safety

Droga5 ANZ has been named the lead creative agency for Transport for New South Wales’ safety marketing portfolio, with a brief to drive a cultural shift in safety across the state’s roads and waterways.

The agency, part of Accenture Song, will manage the Road and Maritime Safety account, developing behaviour change communication strategies across campaigns focused on drink driving, speeding, enforcement, driver fatigue and maritime safety.

The appointment sees Droga5 ANZ, part of Accenture Song, take on the creative account for Transport for NSW’s Road and Maritime Safety division.

The agency will be responsible for developing behaviour change communication strategies aimed at driving a cultural shift in safety across the state’s roads and waterways. Creative work is already underway for an upcoming motorcycle safety campaign.

Matt Michael, Droga5 ANZ CEO and Accenture Song ANZ Marketing Practice Lead, said the agency was proud to take on the brief.

“We are delighted to partner with Transport for NSW, it is important work that can change behaviours and make a real difference in people's lives,” Michael said. “We look forward to working closely with Transport for NSW to create effective and impactful work that improves the safety of NSW.”