Social Mixer 2024 Singapore
TikTok Music launches in Singapore with new interactive features

TikTok Music launches in Singapore with new interactive features

share on

TikTok has launched TikTok Music, the video-sharing platform’s premium-only social music streaming service, in Singapore. 

Prior to the launch, TikTok Music was only available to a closed group of beta testers. 

Don’t miss: MCMC to meet with TikTok about fake news and TikTok Shop’s operations in MY 

Subscribers will be able to listen, download, and share full tracks to their communities through the new service, as well as transition between TikTok and TikTok Music seamlessly. 

Along with the launch, TikTok Music has added new music discovery features, such as Party It, for personalised collaborative listening. Another feature is Tonik, a ChatGPT-powered music discovery personal assistant. Users can ask Tonik for information on artists, tracks, playlists, concerts, music news, and the stories behind the music. 

The service will also include social music streaming features, such as Find Your Music Community, through which users can share comments and connect with others over music.  

"TikTok Music will make it easy for people to save, download and share their favourite viral tracks from TikTok," said Ole Obermann, global head of music business development, TikTok.  

He added that the new service will combine the power of TikTok’s music discovery with a best-in-class streaming service. The new service is another one of TikTok’s recent initiatives offering interactive functions to users.

For example, its recent Disney100 activation enables users to play Disney trivia and create their own videos with Disney music and effects. Users also can collect and trade character cards to win unique profile frames on the platform. 

Join #PRAsia on 2 November in Singapore and 8 November in Malaysia, connecting 100+ PR and communication leaders worldwide to share ideas, forge partnerships, and unlock endless possibilities. 

Related articles: 
Should Malaysia follow in Indonesia's steps with TikTok Shop's ban? 
TikTok Shop MY increases support for local brands 
Indonesian govt gives TikTok a week to spin TikTok shop into separate app 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window