This is Flow wins Charles Sturt University media account

This is Flow has been appointed to manage paid media strategy, planning and buying for Charles Sturt University, taking over the account from incumbent Dentsu Queensland.

Charles Sturt University has more than 40,000 students and operates campuses across regional New South Wales, as well as specialist campuses in Canberra and Parramatta.

Brooke Thompson, associate director of brand and performance marketing at Charles Sturt University, said This is Flow stood out for its strategic approach and understanding of the university's audience.

"This is Flow consistently demonstrated strong strategic thinking and the cultural understanding required to effectively engage future students," Thompson said.

This is Flow CEO Jimmy Hyett said the agency was attracted to the university's ambitions and saw a strong strategic fit.

"We were instantly drawn to the culture and passion of the CSU team, and we knew from day one this is a client we would love to work with," Hyett said.