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The Media Shop names new media director

The Media Shop names new media director

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Independent media agency, The Media Shop, has appointed Elaine Tan as its new media director, according to a release.

Tan, a veteran brings deep expertise to The Media Shop's team in Asia, the release said. Prior to joining The Media Shop, Tan worked with network agencies such as Omnicom Media Group and Havas. This provided her with a strong foundation in media fundamentals, as well as the opportunity to work with clients from B2B and B2C categories across various industries.

Don't miss: Philips Domestic Appliances appoints OMG as global media agency

“Tan is an experienced media professional with strong leadership qualities and is proficient in all media platforms. More importantly, she brings in fresh perspectives to TMS, and I'm confident our clients will enjoy engaging with her.” said Gary Tang, the managing director of The Media Shop.

“I have always been very impressed with how a local boutique media agency can stand out among the network agencies, winning accolades at media awards and having long-term clients. Hence, when Tang approached me, I decided to join them so that I can devote my time and energy to help clients explore new media opportunities, as well as train junior staff so that I can provide satisfactory results to clients and present solutions to help businesses achieve their goals.” Tan said.

MARKETING-INTERACTIVE has reached out for more information. 

On a separate note, Philips Domestic Appliances appointed Omnicom Media Group (OMG) as its global media agency last week. The partnership includes all of the company's kitchen appliances, coffee makers, indoor climate control, clothes steaming, ironing and floor cleaning appliances in more than 100 countries.

By supporting the company through a tailored media platform, OMG will play a key role in implementing a new marketing model and advancing Philips Domestic Appliances' accelerated growth agenda as a global leader in home appliances.

Related articles: 
Starbucks picks The Media Shop to help with digital push
Sri Ayu joins The Media Shop as media director  
Meta Media names Adrian Cheng as new co-chairman
Suntory Beverage & Food appoints OMD as media agency for APAC

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