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The Coca-Cola Company promotes Sam Way to VP of digital acceleration

The Coca-Cola Company promotes Sam Way to VP of digital acceleration

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The Coca-Cola Company has promoted Sam Way (pictured) to vice president of the digital acceleration office at Coca-Cola's ASEAN and South Pacific operating units, according to Way's LinkedIn page.

In his new role, Way will be leading the company's enterprise-wide digital growth agenda. The agenda includes digital commerce, where he will lead end-to-end strategy and the execution of eRetail capabilities and digital experiences to pilot enterprise experiments. This will help to deliver its future plans. His new remit will also include digital acceleration, where he will be in charge of orchestrating its enterprise digital and data strategy. 

Way began his 10-year tenure at The Coca-Cola Company in 2013 as the senior brand manager of flavours at Coca-Cola South Pacific.

Don't miss: The Coca-Cola Company's beverage wing picks B2B trade marketing head

Over the years, he climbed the rungs of the company and occupied positions such as senior brand manager, marketing manager of hydration, commercial director, director of new business development, sales director of organic and raw trading as well as head of offline-to-online before being promoted to his current role.

As the head of offline-to-online, Way's focus was to build, foster and lead his high-performing team to drive the company’s digital transformation and eCommerce strategy across the region. Heading the team, his contributions were two-fold with focuses on business to consumer and business-to-business.

His gamut of skills includes social media management, sales and marketing, customer relationship management and customer experience, among others.

Prior to The Coca-Cola Company, Way was at Nestle from 2007 to 2013. He started as a sales support and then worked his way up to brand manager of KIT KAT. Throughout his seven years, he occupied various roles which included account manager and brand manager, among others.

MARKETING-INTERACTIVE has reached out to The Coca-Cola Company to learn more about Way's current role.

Just this month, The Coca-Cola Company appointed Nadine Ng as its head of B2B trade marketing at Coca-Cola Beverages’ Singapore, Malaysia and Brunei offices.

According to her LinkedIn page, prior to her new position, Ng was the regional digital commercial senior manager at The Coca-Cola Company. She held that role for just under two years from 2022 to 2023. Before which, Ng worked at Colgate Palmolive for just under seven years, where she climbed the ladder swiftly during her tenure. 

At Colgate Palmolive, where she began her career, she held the roles of commercial business associate, customer development executive, customer development manager and eCommerce manager before being promoted to senior eCommerce manager in 2021. She held that role for just over a year. 

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