Tech brand TCL hands BCW global comms duties

Communications agency Burson Cohn & Wolfe (BCW) has been named the global communications agency of record for technology company TCL. 

Leveraging BCW’s Earned-Plus capabilities, the team will work to raise awareness of the TCL brand globally through campaigns that will inspire greatness for customers around the world. 

According to a statement, BCW has experienced double-digit growth in Asia-Pacific for four of the past five years, the result of the agency’s transformation into a fully integrated communications operation. This investment has led to a rising demand from clients requiring the agency’s creative and storytelling capabilities to address the challenges they are facing as they expand their operations globally.

Don't miss: Scoot takes off with BCW for PR duties in Singapore

“BCW’s continued investment in integrated communications expertise and technology sector experience is attracting the best industry talent and, in turn, resulting in more clients choosing to collaborate with us. We are excited to partner with TCL,” said Polka Yu, deputy president, Asia-Pacific, BCW.

MARKETING-INTERACTIVE has reached out to BCW for more information. 

Back in 2021, Scoot appointed BCW to manage PR duties in Singapore following a first closed-door pitch. This was Scoot's very first post-pandemic corporate communications retainer and BCW worked with the airline to raise awareness of the brand and reputation in the market, along with the safe and gradual resumption of international air travel.

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