PRMMS Hero 2024
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Teamfight Tactics fuses karaoke and gaming in new challenge

Teamfight Tactics fuses karaoke and gaming in new challenge

share on

Riot Games’s Teamfight Tactics Mobile (TFT) is celebrating its debut in Southeast Asia with a Hyper Roll Karaoke challenge that aims to combine the thrill of live gaming with the high-energy world of karaoke.

TFT is an eight-person strategy game for players who enjoy spontaneity and strategic depth that allows for seamless cross-play between mobile and PC.

Don't miss: Why many marketers are missing out on the Gen Z and Gen Alpha crowd

The campaign was created in collaboration with Singapore-based social media marketing agency GOODSTUPH and features nine gaming creators from across the region. Creators include Buunja from the Philippines and Elestialhd from Indonesia to name a few.

The Hyper Roll Karaoke challenge sees gaming creators battle it out on TFT while singing to songs without any lyrics in a moving vehicle. TFT’s armour-clad penguin mascot also makes an appearance by judging the performance of the teams.

GOODSTUPH chose to focus on the raw and authentic feel of the campaign over polished productions to appeal to the current audience preference for authenticity, said the agency in a statement.

Through the campaign, GOODSTUPH also showcased TFT’s Set 10 latest release titled “Remix Rumble” which includes Riot’s discography of music and virtual bands along with producer Steve Aoki. A set is something that TFT introduces every few months to revamp the game's IP, story, champions, and mechanics, keeping the gameplay fresh and engaging.

“This chaotic yet enthralling spectacle encapsulates the essence of TFT Mobile's unpredictable nature and is a testament to GOODSTUPH's out-of-the-box thinking,” the statement added.

GOODSTUPH has been on a roll with new collaborations this year as it was recently named the social agency on record for insurance corporation Prudential Singapore for a tenure of two years following a three-way pitch.

The agency will work on 'always on' retainer work as well as ad hoc campaigns that come its way such as the Prudential Singapore Criterium, according to Pat Law, founder of GOODSTUPH.

Related articles:
Coca-Cola unveils new Coca-Cola ultimate zero sugar drink with Riot Games
Maybelline NY and Lazada join hands to launch new gaming experience this Singles' Day
Microsoft reorganises Xbox gaming and marketing leadership

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window