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Tealive gives back to society this Ramadan with new campaign

Tealive gives back to society this Ramadan with new campaign

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Tealive will be donating RM 25,000 to four NGOs under its charity bazaar concept in light of Ramadan. Called 'Bang bang bazaar Ramadan' the campaign depicts four social media celebrities ‘selling’ a chosen combo set of RM16 each. Part of the proceeds will go to one of the four designated charities.

The four beneficiaries are Yayasan Food Bank Malaysia, Yayasan Budi Ihsan Malaysia, Malaysian Down Syndrome Association and Persatuan Kebajikan Anak Kepada Pesakit HIV/AIDS Nurul Iman Malaysia (PERNIM). Gracing the campaign will be Tealive’s newly announced ambassador, Fikry Ibrahim, Tiktoker Imran Bard, British TV presenter and YouTuber Mark ‘O Dea and finally, actor and model, Mierul Aiman.

Tealive’s parent company, Loob Holding’s chief marketing and digital officer, Ng Yau Chuan said this was one way that Tealive as a brand that cares about Malaysia and Malaysian society, could give back to society.

Speaking at the launch of Bang Bang Bazaar Ramadan today, Ng said the beneficiaries were all deserving charitable organisations benefiting a cross section of society.

“We would like to inculcate a spirit of caring for others among the young, many of whom are our customers. We are partnering these social media influencers whose fans are also young people so it makes sense for us to work together for a common good,” he added.

Ng shared Tealive’s hopes for this campaign will go in some ways to alleviate the burden of the aforementioned organisations. He also thanked the celebrities who joined the campaign and supported the initiative.

This is not the first time Tealive has engaged celebrities to be part of its campaigns.

It brought Fikry Ibrahim on board as its new ambassador for its coffee campaign in January this year. Founder and CEO of Tealive’s parent company, Loob Holding, Bryan Loo said that Fikry was selected as his persona and lifestyle were well-suited to Tealive’s brand story. 

Related articles:
Tealive has a new 'CEO' as Fikry Ibrahim joins as 'chief espresso officer'
Tealive brews up North American expansion with Canada store
Tealive mulls IPO as it pushes on with expansion goals

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