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Taylor Swift partners Google for song reveal, 33 million puzzles solved

Taylor Swift partners Google for song reveal, 33 million puzzles solved

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In anticipation of the re-release of her album 1989, pop singer Taylor Swift collaborated with Google to create a puzzle for her fans to get them to decode the names of unreleased tracks on the album.

Titled 'From the Vault', these tracks were originally written for 1989 but did not make the original cut. They will now be included in the re-release. 

With Google, Swift created 89 puzzles for her fans to decode. When solved, the puzzles brought fans closer to uncovering the tracks’ names. To do so, fans had to google “Taylor Swift”. After which, a blue vault appeared at the bottom of the results page. Unscrambling the letters on the screen would leave them with a keyword which, when keyed into the Google search bar, would complete the task.

In total, fans collectively solved 33 million puzzles as they hunted for the names of her new track. The response was so overwhelming that at one point, the system crashed. 

However, the puzzles were solved in record time and the vault track titles have now been revealed. They are, Is It Over Now?, Now That We Don’t Talk, Say Don’t Go, and Suburban Legends. Fans can also check out the released titles if they simply click on the blue vault again.

Don't miss: Taylor Swift skips HK on her upcoming Asia tour: What more can be done to attract global artists?

Known for her close relationship with her fans and her tendency to drop “easter eggs”, this move is a unique take on how Swift usually teases her fans, which is on her social media pages.

Swift recently caused an uproar in Asia, after she released tickets to her Eras Tour. With a whopping six shows in Singapore, fans were queuing for hours online and in person to get their hands on the much-coveted tour tickets.

With UOB as the official partner of the tour in Singapore, fans had to make sure they had acquired a UOB credit or debit card they could use to qualify for the special pre-sale window. Undoubtedly, this led to a flurry of applications for the cards, which the head of group financial services at UOB noted surged “very significantly”.

Tickets for the tour, slated to happen from 2 March to 9 March, have since been sold out.

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Related articles:
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Taylor Swift's UOB ticket presale: What more can be done to retain consumers?
Taylor Swift comes to SG: Quick thinking brands joining in on the fun

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