TATE unveils refreshed identity and new Sheung Wan home

Hong Kong fine-dining institution TATE has entered its next chapter, unveiling a refreshed brand identity alongside a new two-story flagship on Lok Ku Road in Sheung Wan. Marking the third evolution of the brand, the new venue serves as a bold declaration of cheffe-proprietor Vicky Lau’s single-minded dedication to her craft and an elevated dining experience for discerning patrons.

According to Lau, TATE has never been about standing still; it is an evolving, living reflection of where she is as a chef and how the city eats. “With this new home on Lok Ku Road, we are grounding ourselves for the long term – shedding the unnecessary noise to return to what spurred me on this path in the first place: a deep respect for raw craftsmanship, natural seasonality, and the luxury of intentional detail. I look forward to welcoming our guests into a space where every element tells the enduring story of a modern Hong Kong.”

The transformation begins with the brand name itself, stripped down to its essentials. Drawing from the Old English word for "cheerful" and its modern association with fine art, TATE expresses gastronomy as a balance of creativity, craft, and science.

Its Chinese counterpart, 態邸 (Tài Dǐ), combines 態 (Tài)—symbolising artistic form and natural ecosystems—with 邸 (Dǐ), meaning a grand residence, inviting guests into an atmosphere of immersive hospitality.

Designed in collaboration with New York and Shanghai-based designer Chris Shao, the interior marks Shao’s first restaurant project in Hong Kong. The space achieves a refined, feminine aesthetic without relying on mere decoration, drawing heavy inspiration from Chinese ceramics.

“We wanted to celebrate Lau’s perspective as a female chef, so the design became about a balance between softness, precision and beauty. Fine china felt like the perfect symbol of that feminine balance and became the inspiration for the design,” said Shao. “You will see it in the flooring patterns inspired by ceramic motifs, the ceramic lighting installations in the main dining room, and the furniture forms that reference the curves of ceramic vessels. Every corner was developed with the ritual of dining in mind, so the design is never just a backdrop or just a beautiful room, but a space that carries the same sense of care and delicacy found in the food itself.”

This eye for detail extends to every piece of furniture, each of which was custom-designed for the space. In each instance, they are conceived to enhance the flow of service, allowing the staff a measured amount of interaction with guests over the course of a meal while maintaining utmost discretion. Take, for instance, the gueridon that joins precisely with the tables to facilitate seamless tableside service when needed, or silently whisked away.

The ceramics that grace each table are among the most considered details in the room, given Lau’s personal passion for the art form. Commissioned from over twenty ceramicists, each piece reflects the philosophy of the kitchen itself. Lau Fau Shan clay and cuttlefish bone find their way into the vessels, carrying the geography of Hong Kong in their very composition. Chinese ceramic traditions are reimagined for the intimacy of fine dining portions, while also spotlighted as key design elements throughout the dining space that cannot be found anywhere else.

The upgrade brings an expanded kitchen equipped with a wok station, charcoal grill, and dedicated fermentation corner. While remaining rooted in TATE's signature French-Chinese identity, the menu leans further into Chinese seasonal wisdom and local ingredients. Complementing the kitchen is a 1,200-bottle wine programme.

"At TATE, true hospitality lies in the invisible details. Our move to Lok Ku Road allows us to elevate the guest experience far beyond the plate, pairing Laus deep culinary narrative with a 1,200-bottle wine program and a service flow designed around creating memories that last,” shard TATE's managing director Romain Herbetreau. “By working directly with independent artisans across the region, we are fostering an environment where every element feels completely intentional and rooted in tradition."

“As we look forward, our focus is shifting toward a philosophy of quiet luxury and deep artistry to counter a global fine-dining scene that has become increasingly monotonous and cookie-cutter. Reflecting the life cycle of renewal and growth, the new TATE marks a return to the philosophy that originally spurred Lau to embark on her path: a love for the act of creation that shines through in every ingredient sourced, every sauce reduced, and every piece of clay that holds the food. This new TATE is, in many ways, a homecoming," Lau added.

MARKETING-INTERACTIVE has reached out to TATE for more information. 

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