Tap & Go dives into sustainability with CNY themed e-laisees

HKT's mobile wallet Tap & Go has dived deep into sustainability by launching five animated e-laisees, encouraging customers to deliver new year wishes to family and friends in a convenient, earth-friendly way in the Year of Rabbit, as well as facilitating the development of digital economy in Hong Kong.

Customers can give out e-laisees through their mobile wallets to family and friends’ Tap & Go accounts, or send e-laisees to other bank accounts or mobile wallets via FPS (faster payment system). Firstly, customers can choose from the five animated e-laisees. After that, they can add a pre-set or personalised message. They can then drag banknote images of different denominations or enter an auspicious amount into their e-laisees. Customers can also choose to send a single or a pair of e-laisees. They can share the link with their loved ones, who can open their e-laisees with just one click and enjoy the animation.

Additionally, citizens who are 11 years old or above can share a virtual Fai Chun and a designated QR code with their family and friends via the Tap & Go mobile wallet to express their blessings and receive e-laisees online , wherever they may be. Tap & Go will also launch e-laisees travel promotions and privileges to customers who spend on the designated website of Club Travel, which is a one-stop online travel platform.

MARKETING-INTERACTIVE has reached out to HKT for further information.

Tap & Go is not the first platform to launch e-laisees. Standard Chartered Bank's SC Pay and HSBC Payme have also launched e-laisee features for their customers. Back in December 2022, HKT and Mastercard tied up to build a sustainable smart city through the Priceless Planet Coalition, with the goal of restoring 100 million trees globally by 2025. The partnership was in line with HKT’s mission to leverage its expertise in technology and innovation to make lives better for people, help businesses thrive, and create a sustainable future for all.

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