Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Taylor's University embraces the beauty of differing perspectives in CNY film

Taylor's University embraces the beauty of differing perspectives in CNY film

share on

Malaysian university, Taylor's University, has released a Chinese New Year brand film exploring insightful conversations with varying perspectives. 

The brand film, titled 'Table Talk' shines a spotlight on disagreements amidst the celebrations and tackles topics such as Malaysia's diverse cultures, education, career opportunities and marriage. It also aims to underscore that there are no universally correct opinions on certain topics and that decisions are shaped by numerous factors. 

The film also presented contrasting perspectives between the younger and older generations and reflected the dynamic nature of cultural discourse in Malaysia. 

Don't miss: lululemon redefines wellbeing with 'Wing Chun'-themed dance in CNY campaign 

For example, an aunt and a niece prepare dumplings and engage in a conversation over schooling options. The aunt advocates for sending the child to a Chinese school, citing the advantages of learning Mandarin and the school's rigorous curricular.

The niece, however, prefers mainstream schools, believing that her son's interaction with various communities will be crucial and adds that there are many other ways to excel in life aside from studying. 

In another conversation, an uncle questions why his nephew returned to Malaysia instead of pursuing opportunities abroad. The nephew replies by emphasising the importance of staying to contribute to Malaysia's development. 

Meanwhile, two female cousins delve into the topic of marriage. The elder cousin asks the younger cousin about her plans on marriage. However, the younger cousin has no immediate intention to marry as she'd like to focus on her career. The two then debate the merits of having children, where the younger cousin asserts that having children solely for caregiving expectations is not ethically justified. 

"The film embodies a celebration of diverse dialogue — the capacity to converse, debate, and dissent signifies the vitality of our society. Despite our differences, the film beckons viewers to acknowledge that common ground is always within reach," said Ben Foo, Taylor's group chief marketing officer.

"It calls for the embrace of varied perspectives, fostering conversations that cultivate unity and understanding."

Taylor's University's brand film isn't the only one moving viewers this festive season. Earlier this month, Malaysian home improvement retailer Mr D.I.Y. released a heartfelt and tearjerking Chinese New Year brand film.

Titled ‘Wo Ai Ni’, which translates to ‘I Love You’ in English, the brand film follows a retired school headmaster as he struggles to express his love for his family with whom he has been especially strict. The ad even introduces him as Long Wei Feng, the strictest headmaster in the country.

To ensure its message gets across to viewers, the film comes with a link to create a virtual love letter for the loved ones of viewers with a header that says, “this CNY, just say wo ai ni”.

Related articles:
7-Eleven partners with Sanrio to spread good fortune this CNY 
Pepsi and Etika let actions do the talking with CNY cups that reduce wastage 
Budget CNY video tells tale of silent love of Asian parents | Marketing-Interactive

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window