Superloop shouts out speed in new Leo campaign

Superloop has launched a brand campaign via Leo Australia, celebrating its recent crown as Australia’s fastest fixed network by Ookla Speedtest.

The work builds on Superloop’s 2024 brand platform with the return of Sunny, the earnest neighbourhood advocate, this time encouraging Australians to “shout out” about their superfast internet. The concept was inspired by the brand’s own customers, who often post about their speeds and reliability in online forums.

Ben Colman, chief marketing officer at Superloop, said the campaign reflects the energy of the brand’s customer base. “We see them in the forums and the comment sections sharing their Superloop experience – their speeds and reliability – with others, so we unleashed Sunny to do the same,” he said.

Led by Publicis Groupe’s connected agency platform, the campaign brings together Leo Australia, Zenith Media Sydney and Digitas. It features a film directed by Jim Hosking alongside OOH, social, video on demand and radio, with planned integrations across audio platforms and strategic social partnerships.

“As with anything in life, when you’re onto a good thing, you want to tell everyone. That’s what it’s like when you have internet at Superloop speeds – just don’t share your Wi-Fi password,” said Leo Australia ECD Tommy Cehak.

The campaign rolled out today across digital, audio and outdoor channels.