Superloop appoints BMF as lead creative agency

ASX-listed challenger telco Superloop has appointed BMF as its lead creative agency as the brand enters its next phase of growth.

BMF takes on the creative agency of record remit for the challenger telco, which has been expanding rapidly in Australia’s broadband market.

Superloop chief marketing officer Ben Colman said BMF stood out for its understanding of the business and the category.

“Their strategic and creative rigour, combined with their dedication to effectiveness and growing the brand, gave us great confidence in their ability to help lead Superloop's next phase of growth,” Colman said.

BMF CEO Stephen McArdle said the agency would focus on building a brand that reflected Superloop’s ambitions.

“Superloop is a brand that's already changing what people expect from a telco, and we're looking forward to building a brand that reflects that ambition and grows with the business over time,” McArdle said.