Digital Marketing Asia 2024 Singapore
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
Standard Chartered Bank empowers customers to explore possibilities with new campaign

Standard Chartered Bank empowers customers to explore possibilities with new campaign

share on

Standard Chartered Bank has highlighted the full extent of its capabilities and its ability to create possibilities for businesses and individuals in its latest global campaign, aligning with the bank's vision "Here for good".

Also known as “Possibilities Everywhere”, the campaign runs from early November until 31 December in Hong Kong, Singapore, United Arab Emirates (UAE), China, Taiwan, Europe, America and Kenya. 

Done in collaboration with Publicis Groupe Singapore and Dentsu, the campaign aims to signal a new chapter for the bank showcasing the full force of its capabilities, targetting affluent and corporate consumers. 

As part of the campaign, a one-minute video is launched, featuring people who have growth ambitions, as well as those who are building and growing their wealth, exploring new trade corridors. It illustrates how the bank helps customers to connect potential to possibilities. 

In terms of marketing strategies, a spokesperson from the bank told MARKETING-INTERACTIVE that Standard Chartered builds awareness, consideration and brand imagery of the bank as the preferred bank for clients who want to unlock cross-border possibilities across our dynamic market footprint – be it affluent or corporate.

The film is available in cinemas, YouTube, inflight, as well as Standard Chartered's Instagram, Facebook and LinkedIn. Moreover, the key visuals are available on Bloomberg Businessweek, Financial Times, SCMP and SIA Priority Magazine. Additionally, the campaign has leveraged out-of-home (OOH) advertisements by placing ads at airport, bus shelters and bodies, Central MTR concourse, Causeway Bay MTR ring zone in Hong Kong.

Sarah Hagan, global head, corporate affairs and brand at Standard Chartered, said: “‘Here for good’ has defined us for over a decade and remains Standard Chartered’s powerful, distinctive brand promise to the world. It is a promise grounded fully in our business, drawing energy and relevance from the clients we support every day. The campaign will shine a light on the good outcomes we enable, and the power of our global network and connections across some of the most dynamic markets in the world.”

Don't miss: Standard Chartered Bank highlights its ability to ‘See Beyond the Obvious’ with new campaign

Back in October, Standard Chartered highlighted its ability to "see beyond the obvious" in its regional campaign, bringing to life its vision for Priority Banking wealth management to a globally minded, forward-thinking clientele. 

Setting itself apart from conventional banking campaigns which relied on celebrities, this initiative was rooted in human truths within the affluent segment, illustrating Standard Chartered’s ability to deliver wealth opportunities that transcend the obvious.

Related articles:

Standard Chartered Bank and Shadow Factory create immersive experience featuring iPhone 15 
Standard Chartered and Ant Group ink deal to strengthen partnership in sustainable development
 
Standard Chartered Bank's head of corporate affairs, brand and marketing for SG steps down

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window