Stagwell adds Thai agency CJ Worx to global affiliate network to boost SEA presence

Global marketing communications group Stagwell has added Thailand advertising agency CJ Worx, to its global affiliate network, as it builds on investments made in Asia Pacific in 2022.  CJ Worx will bring its expertise in creative content and digital transformation to the table, strengthening Stagwell's ability to serve clients in Asia Pacific with digital creativity. With its substantial presence in Thailand and Southeast Asia, CJ Worx will provide insights and support to Stagwell as it continues to expand its reach and impact in the region.

Randy Duax, managing director, Asia Pacific for Stagwell, said, "CJ Worx is a highly respected and accomplished agency with the same born-to-be-digital roots as Stagwell. CJ Worx is a jewel in the region. We believe its expertise and experience will be valuable to our Global Affiliate Network." 

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CJ Worx includes an umbrella of eight companies delivering integrated technology, creative, media, and strategy services to brands such as Netflix and Boliden. It will benefit from Stagwell's over 4,000 global client relationships and agency presence worldwide, and the technology tools within the Stagwell marketing cloud, which is a suite of proprietary SaaS and DaaS technology for marketers. 

"CJ Worx and Stagwell is a natural partnership. We define ourselves as the 'Today agency' where digital is no longer new but just the way of modern business. We never stop restructuring ourselves because the digital environment constantly changes. Thai creativity is some of the best in the world. We are confident that our collaboration with Stagwell will allow us to expand our reach here in Thailand and export this region's world-class approach to creativity to global markets. I want to show the world how unique creativity is in Thailan," said Jinn Powprapai, chairman and co-founder of CJ Worx.

MARKETING-INTERACTIVE has reached out to Stagwell for further information.

Stagwell has taken several steps in recent months to enhance its footprint across Asia Pacific. Back in September last year, Stagwell sank its roots further into Asia Pacific with the opening of its office in Malaysia. As part of the opening, its travel content and media brand Ink had grown its partnership with Malaysia Airlines to offer sponsorship and advertising opportunities online and offline at the airport, onboard flights, and at home. It also opened its regional headquarters in Singapore and the addition of several of the region's creative and media shops as affiliate network partners. 

According to the press release, Stagwell's global affiliate programme powers agile global solutions for clients, enabling them to partner with regional experts to scale marketing capabilities into new regions. Stagwell has formed partnerships with nearly 80 affiliates across APAC, EMEA, LATAM, and North America, extending Stagwell's operational global reach to 98 countries.

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