Skyro ties financing to energy relief with year-long electricity incentive

As rising temperatures collide with mounting household costs, Skyro is positioning energy relief as a conversion driver, anchoring its summer campaign on the promise of a full year of electricity for select customers.

At the centre of the Presko Panalo promo is a dual-value proposition: upfront affordability through financing and downstream savings via a utility incentive. Between 1 April and 31 May, approved borrowers can access product loans with down payments of as low as zero pesos across the brand’s merchant network, while each approved loan doubles as an entry into a raffle offering one year of free electricity.

The campaign reflects a shift towards more tangible, outcome-driven marketing in financial services – where incentives are tied not just to product ownership, but to everyday cost relief. By linking loans for appliances such as air conditioners and refrigerators to energy savings, Skyro is reframing credit as a lifestyle enabler rather than a financial burden.

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“Summer is a time for many Filipino families to stay cool and comfortable both at home and outdoors, but we know that rising temperatures also come with rising costs,” said Iya Lelyanova, head of marketing at Skyro. “Through this offer, we want our customers to fully enjoy the season without the added financial worry. Whether it’s an upgraded air conditioner for the living room or a new refrigerator, we want to make sure that we help make it happen.”

From a distribution standpoint, the campaign leverages scale. Skyro’s footprint now spans more than 8,000 merchant stores nationwide, alongside a base of over 600,000 active product loan customers. This allows the promo to operate both as a customer acquisition tool and a retention mechanism, embedding the incentive directly into the purchase journey across online and offline channels.

Mechanically, the campaign introduces a light layer of gamification. Customers must complete a post-approval journey – scanning a QR code or visiting a dedicated landing page, then submitting their loan reference number – to qualify for the raffle. Entries close on 5 June, with three winners set to be announced on 16 June via Skyro’s social platforms.

Rather than relying solely on price-based promotions, Skyro’s approach packages credit, convenience, and cost-of-living relief into a single narrative, designed to resonate more deeply during high-spend, high-stress periods such as summer.

In doing so, the brand turns a seasonal pain point – soaring electricity bills – into a strategic acquisition hook, with the promise of “free kuryente” functioning as both a headline-grabbing incentive and a concrete financial benefit.

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