Shopee enlists Lyodra, Hearts2Hearts for SPayLater Super Festival, 9.9 campaign

Shopee is pulling out all the stops for its latest campaign season, combining star power, exclusive offers, and innovative payment options to engage Indonesian consumers. From 25 August to 24 September 2025, the eCommerce giant is rolling out its SPayLater Super Festival, promising users unmatched flexibility and a host of special promotions.

The festival sees a collaboration with renowned singer Lyodra, adding an entertainment element to the shopping experience. SPayLater, Shopee’s flagship payment method, is offering users an array of exclusive benefits designed to make shopping easier and more cost-effective.

New SPayLater users can enjoy an IDR 500,000 (US$31) bonus upon activation, usable across Shopee and partner merchants both online and offline. Users can take advantage of 0% instalments for up to 12 months, with a special offer of 0% instalments for three months during the Shopee 9.9 Super Shopping Day.

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SPayLater emphasises transparency, ensuring all limits, tenors, and payment simulations are clearly displayed, with no hidden fees. In addition, every Wednesday during the campaign, SPayLater users can access the iPhone Flash Sale promotion, creating an irresistible incentive for shoppers.

Meanwhile, rookie girl group Hearts2Hearts from SM Entertainment is featured in the Shopee 9.9 Super Shopping Day advertisement, which highlights the group’s vibrant energy and dynamic choreography.

The 30-second spot showcases members Jiwoo, Carmen, Yuha, Stella, Juun, A-na, Ian, and Ye-on engaging in everyday activities such as online shopping, selfies, and unboxing parcels.

The campaign’s soundtrack, Lebih Hemat, Lebih Cepat, combines catchy vocals with visuals that emphasise the youthful, energetic charm of the group. Shopee’s collaboration with Hearts2Hearts has been well received on social media, drawing praise from fans and netizens alike.

From 25 August to 9 September, Shopee users can enjoy daily 99% vouchers, 0% instalments on all products via SPayLater, and free shipping, further enhancing the appeal of the 9.9 campaign.

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