Shiseido HK launches wellbeing programmes for sustainable development of employees

Shiseido Hong Kong is taking a bigger step in talent management by adopting seven employee centric wellbeing programmes to empower employees supporting its sustainable development well in the future.

Inspired by a people-first corporate culture, Shiseido HK launched three new initiatives in July, including a pilot programme to evaluate a hybrid work model featuring two-days remote work per week for office staff. Meanwhile, the remote work arrangements are also extended to fully cover the compulsory hotel quarantine period following personal overseas trips.  Shiseido HK also added gamification into the culture cultivation programme, with games now augmented with mission and reward elements for a more engaging learning experience. It believes this added flexibility will help foster a more positive work culture highlighted by trust and harmony while improving work motivation, efficiency and, ultimately, improve its business performance.

The hybrid work model – together with the flexible working hours arrangement – allows employees to personalise their working location and hours to achieve a better work-life balance. In addition to having the flexibility to craft a working day, they can also work remotely two days a week. As more countries are loosening – and even cancelling – COVID restrictions for inbound travellers, SHK empathises with employees’ strong desire to go on a vacation overseas to visit friends and families or simply to recharge. Hence the programme carries out a seven-day remote work arrangement for hotel quarantine and home medical surveillance following a personal overseas trip, without extra annual leave deduction.

Shiseido HK also blended creativity, games and learning to enhance the effectiveness of its learning programme, invest in employees and foster the development of its corporate culture by adapting to the interest of rising number of Gen-Z employees. In August, it hosted the first ever “SWITCH Party”, a gamified culture cultivation programme that incorporates interactive games with formal theory teaching with the aim of elevating staff’s understanding of the corporate “Trust Eight” working principles in a fun and relaxed environment. Teams of staff from various departments work together to complete different challenges with SWITCH. As employees’ morale receives an invigorating boost, a more energetic and harmonic work culture emerges.

“It’s the effort and commitment of employees that make our business success possible. The seven Employee Centric Wellbeing Programmes help us attract and retain the most talented people, especially the younger generation. With more than 60% of Gen-Z and Gen-Y employees, we observed that our younger employees highly value workplace culture, are keen for a healthy work-life balance and have a high preference for flexible working. We are committed to ensuring our employee benefits are fit for our people and remain relevant to the ever-changing trends occurring in the workplace. By enhancing employees’ satisfaction, these benefits will help improve work motivation and efficiency, and ultimately achieve a win-win situation between the company and employees,” said Alice Chan, director of human resources of Shiseido HK.

According to the press release, upholding the corporate mission of “beauty innovations for a better world”, Shiseido believes beauty inspires hope and empowers happiness. Committed to staying ahead of its ever-evolving global environment, it always strives to deliver a better work-life balance for Shiseido’s greatest asset: employees. As it passes down the traditional essence and corporate value that have been guiding Shiseido since its foundation 150 years ago, it is dedicated to embracing innovation to continuously enhance the wellness and development of its employees. 

Shiseido HK also offers personalised “Wellness Flexi-Dollar” for employees to enjoy a set of wellness benefits. Employees can freely allocate a designated amount of Flexi-Dollars each year on a set of wellness and lifestyle items that best meet their needs and interests. Flexi-Dollars can be spent on gym and fitness memberships, body massage and spa, overseas and local travel expenses (include flight tickets or staycation expenses) as well as gadgets like smartphones and game consoles.

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