Setia connects stories of the past to the present with 'Threads of joy'

Malaysian property player S P Setia has released a new Chinese New Year film, Threads of Joy, that encourages people to give new life to their old fabrics and usher in joy and blessings with a simple act of up-cycling these fabrics into something auspicious.

Created by SPIN Communications, in collaboration with Motionrom, the film was inspired by the fact that most of people’s favourite clothes and fabrics are more than objects and hold stories from the past. According to the company, these fabrics should be woven into present celebrations to create a richer and more meaningful new year. 

S P Setia's head of group branding and communications, Adelene Wong, said that the festive film and its inspiration also reflect the rise in up-cycling and a renewed appreciation for turning fabric waste into something better.

“As the pioneer in building sustainable homes, our festive film this year is part of the brand’s consistent effort in preserving the environment by inspiring Malaysians to contribute less to fabric waste,” Wong said.

“We hope our festive film moves people to pay tribute to their old cloths and fabrics by creating auspicious items from them. More than that, it is all about the special moments of connection that are created between loved ones when they come together to share the up-cycled items, she added. 

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