SEEDS Capital hunts for integrated comms partner

SEEDS Capital is on the hunt for its first integrated communications agency, focusing on PR and digital/social media efforts. The one-year appointment will tentatively start from 15 December 2022 or upon award of the tender, with the option to extend the contract for two years. SEEDS Capital reserves the right to further extend the contract up to another two years, which can be exercised in full or in parts as long as the cumulative period does not exceed two years.

According to SEEDS Capital, the vendor must have a past track record in servicing or having serviced venture capitals (VC), investor clients or deep tech startups and/or governments, or government VCs or non-profit investment-related entities. The vendor should be knowledgeable about Singapore’s VC and startup ecosystem and should offer integrated communications capabilities, eg. strategy, marketing communications, digital marketing and PR capabilities. The submission deadline is 31 October 2022 at 6 pm. A decision will likely be made on 15 December 2022.

SEEDS Capital will work with the agency to reach its target audience, with the first being VCs, family offices and corporate venture arms. The second is Singapore-based deep tech startups and the third target audience is corporates. There will be a shortlisting process and only one agency will be chosen. 

SEEDS Capital is the investment arm of Enterprise Singapore and seeks to catalyse investments into Singapore-based, early-stage technology startups. The company’s main activities are co-investing into deep tech startups alongside institutional investors, expanding and anchoring its pool of co-investment partners and value-adding to its investee companies to support its growth.

The firm focuses on startups in nascent and strategic industries, but not limited to, such as advanced manufacturing and engineering, health and biomedical sciences and urban solutions and sustainability.

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