Sandpiper names Rob van Alphen as new strategy and innovation director

Sandpiper has appointed Rob van Alphen (pictured) as director of strategy and innovation to lead its growing work in customer journey strategy and communications.

Bringing together Sandpiper’s specialist expertise in communications, creativity, digital strategy, and research, Van Alphen will work with clients focused on building and leveraging digital reputation capital in the customer journey and putting customer-centric thinking at the heart of their communications approach.

Van Alphen joins Sandpiper with significant international agency and in-house experience helping B2B and B2C market leaders in Europe, the Middle East, and the US move to more relevant and effective customer experiences to drive bottom line results.

Brands he has worked with include Armani, Bloomingdale’s, Coca-Cola, Gucci, Johnson & Johnson, Mastercard, SolarEdge, Stratasys, Reynaers Aluminium, Toyota, and Trouw Nutrition.

Emma Smith, chief executive, Sandpiper, said: “With the global pandemic propelling forward the use of digital channels globally in every area of our lives, the interplay between digital reputation, communications and customer journeys is increasingly interlinked. We are excited to bring Rob’s unique global experience in this area to our clients.”

Rob van Alphen, director of strategy and innovation, Sandpiper, said: “Too often companies and brands are using an ‘inside-out’ view in their marketing and communications. In a world where digital channels are eating away from offline ones and everyone is an influencer, it is increasingly important for brands to build digital reputation capital in a way that makes sense for the customer journey. I look forward to working with our clients across Asia Pacific and globally to bring their communications and customer journey approaches closer, and break new ground in this exciting and fast-evolving area.”

Back in April this year, Sandpiper has beefed up its Energy, Environment and ESG practice team based in Singapore with four new appointments. Natalia Hausjah (pictured second from left) has joined as a senior account manager following APAC sustainability leadership positions with firms such as The Barton Partnership, Neste, and Sintesa Group. She has nine years of experience in sustainability advisory, ESG market research, communications and marketing roles in Singapore, Australia and Indonesia.

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