Rolex to acquire watch retailer Bucherer in strategic move

Swiss luxury watchmaker Rolex has acquired watch retailer Bucherer to preserve the long-standing partnership between the two companies, according to a statement by Rolex. This move reflects the Geneva-based brand’s desire to perpetuate the success of Bucherer and preserve the close partnership ties that have linked both companies since 1924, it added.

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The acquisition comes as Jörg Bucherer, honorary president of the Bucherer Group, sells his company’s business due to absence of direct descendants.

"For more than 90 years, the two businesses have worked alongside one another and have each contributed to the other’s achievements and growth," it said before saying that today, both companies have achieved global success. 

"The Rolex group is convinced that this acquisition is the best solution not only for its own brands but also for all the watch and jewellery partner brands, as well as for all the employees of the Bucherer group," it said. 

With the partnership, Bucherer will keep its name and continue to independently run its business. The Group’s management team though will remain unchanged. Bucherer’s integration into the Rolex group will also be effective once the competition authorities have approved the takeover transaction.

"The fruitful collaboration between Rolex and the other official retailers in its sales network will remain unchanged," it added. 

MARKETING-INTERACTIVE has reached out to Rolex for more information.

The news comes as more companies sell their businesses to cope with economic changes. Recently, cosmetics maker, Natura &Co Holdings said that it was considering the sale of The Body Shop, according to a security filing seen by MARKETING-INTERACTIVE. This comes as The Body Shop sees another quarter of declining sales. Q4 net revenue, according to financial reports, declined by 8.4% at constant currency.

Natura &Co wrote in the filing that its board of directors “recently authorised its management to explore strategic alternatives for The Body Shop.” The alternatives, the document stated, includes a “potential sale” of the business.

“There can be no assurance that this process will result in any transaction. Natura does not intend to comment on or provide updates regarding this matter unless and until it determines that further disclosure is appropriate or required based on the then-current facts and circumstances,” the filing said. 

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