Renee Soutar named chief marketing office across Village Roadshow theme parks

Renee Soutar has been promoted to chief marketing officer at Village Roadshow Theme Parks, stepping up from her role as general manager of marketing after more than 19 years with the business.

Soutar has held a range of senior marketing positions across the company’s entertainment portfolio, including brand manager roles at Sea World and Sea World Resort, before taking on group leadership across some of Australia’s most visited theme parks: Warner Bros. Movie World, Wet’n’Wild Gold Coast, Australian Outback Spectacular, Topgolf and others.

In her new role, Soutar will lead both the marketing and sales departments and oversee brand strategy, ticketing, creative, digital performance, CRM and loyalty, and campaign development. The remit includes a commercial focus on accommodation and ticketing sales, international market expansion, and strategic tourism partnerships across B2B and B2C channels.

The promotion comes as Village Roadshow Theme Parks sharpens its focus on personalised guest experiences and long-term brand value, with Soutar tasked with deepening engagement, accelerating digital transformation and driving revenue growth across the group’s entertainment and resort assets.