Publicity campaign unveiled to promote HK's decarbonisation strategies

The Environmental Campaign Committee (ECC) (環境運動委員會) has unveiled a carbon neutrality publicity campaign, which will cover a series of large-scale publicity activities in the next two years to raise public awareness of the imminence of climate change and ways to tackle it.

Funded by the Environment and Conservation Fund (ECF), the campaign is organised by the ECC, and co-organised by the Environment and Ecology Bureau, the Environmental Protection Department and the Electrical and Mechanical Services Department. It aims to encourage the public to act in line with the decarbonisation strategies proposed in the Hong Kong's Climate Action Plan 2050 (《香港氣候行動藍圖2050》) promulgated by the government in 2021. 

The ECC will roll out a series of publicity activities to promote how to reduce carbon emissions, including broadcasting a new promotional video on TV and social media platforms. The promotional video stresses the extreme climate change faced across the whole world, and appeals for public participation in committing to low carbon living by changing their habits and striving together for carbon neutrality by 2050.

Tse Chin Wan, secretary for environment and ecology, expounded on the decarbonisation strategies in the Hong Kong's Climate Action Plan 2050, and said that the government will continue to develop zero-carbon energy, try using new energy solutions, and strengthen regional co-operation to achieve "net-zero power generation".

To achieve the goals of zero vehicular emissions and zero carbon emissions in the transport sector in the longer term before 2050, the government will continue promoting new energy transport including buses, light buses, taxis, goods vehicles and ferries.

In terms of waste reduction, the authorities will carry on expanding the community recycling network to promote waste reduction at source and clean recycling, and develop a new generation of waste-to-energy facilities to reduce reliance on landfills. Meanwhile, the government will prepare for the implementation of municipal solid waste charging.

MARKETING-INTERACTIVE has reached out to ECC for more information. 

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