Publicis Groupe HK names Christopher Lee as chief creative officer

Publicis Groupe Hong Kong has promoted Christopher Lee (pictured) to its new chief creative officer, reporting to Tom Kao, CEO of Publicis Groupe Hong Kong.  

Within his new role, Lee is responsible for pushing the creative excellence of the Publicis Groupe Hong Kong. He is also tasked at creating media-agnostic ideas and creative platforms that have longevity; and creating creative commercial solutions for the groupe’s range of clients. 

His current clients span several key sectors, including finance, insurance, airlines, and brands representative of Hong Kong.

Lee joined Publicis in 2020 as Saatchi & Saatchi’s group creative director. After one year he was promoted to Publicis Groupe Hong Kong’s executive creative director.  

During the time as the group’s executive creative director, he has worked with renowned brands such as Cathay, HSBC and more.  

Prior to Publicis Groupe, he was the creative lead of Grey Group Greater China, where he worked with clients including HSBC Commercial Banking and Hong Kong Tourism Board. 

Kao said: “Lee is young, super talented with unmatched ambition and energy. I am happy Lee is on my side and I know he is someone I would go to war with. I trust that Lee will be the creative torchbearer for Publicis Groupe and our industry in Hong Kong for the years to come." 

Meanwhile, Lee said: “Words can’t express how excited I am. To me, this opportunity is a promise that our teams will continue to create creative commercial solutions for our clients. Also, I won’t forget to take time to celebrate with Publicis Groupe!” 

Don't miss: Cathay taps HK Olympic swimmer Siobhan Haughey as new brand ambassador

One of the latest works that involved Lee was Cathay’s latest campaign “Every move counts”. As part of the campaign, Cathay has tapped Hong Kong Olympic swimmer Siobhan Haughey as its new brand ambassador.  

The partnership aligns with the brand's belief “Every move counts", highlighting its commitment to enhancing its service standards to create extraordinary journeys for every customer.  

Don't miss: Cathay Pacific celebrates the launch of global 'Cathay' brand with new campaign

Lee also took part in the creation of another global campaign from Cathay Pacific - "Feels Good To Move" in celebration of the launch of its new premium travel lifestyle brand "Cathay", simplifying the interactions between the airline and its customers.  

Related articles:

Publicis Groupe outlines integration plans post Epsilon acquisition
Publicis Groupe proposes changes to its governance structure