Price.com.hk uses influencers to hype up Computer Online Expo

 Price.com.hk is launching the third edition of its Computer Online Expo, while inviting a number of influencers to introduce the highlight products, similar with the years before. The company aims to engage consumers with different influencers and retailers.

Commencing on 7 August, the 25-day Computer Online Expo feature more than 500 different products from 50 brands and merchants. On the first four days, a series of YouTube programs will be broadcasted at night with gadget influencers who are invited to star in the promotional video. The expo starts at the same day the second round of consumption voucher is delivered to the public. 

The expo will include nine influencers such as Ah cung from GadgetGang HK and maviskuku 雞蛋妹, as well as two anchors from Price.com.hk, Karen and Pinky, to introduce the bargains available in the expo. To raise people's awareness before the expo, Price.com.hk has rolled out a teaser video to let audiences know more about the event. Price.com.hk has also published branded content which details the promotional offers and the videos before every night's sale.

Wilson Wong, marketing director of Price.com.hk. said, “This year again we could also grasp the opportunity from the government's consumption vouchers and that's the reason why we set 7 August as our Expo launch date. A happy shopping online event with elements of good products from merchants and brands, good product prices, good payment partners, good gadget YouTubers and social content would bring good eCommerce results.”

Price.com.hk launched its first computer online expo in August 2020. Wong said added launch of the expo was a response in the cancellation of the Hong Kong Computer and Communication Festival 2020 organised by The Chamber of Hong Kong Computer Industry. Riding on last two year's success, Price.com.hk will aim to offer the same experience for customers and merchants as Hongkongers are going online to buy gadgets, computers, and related products.

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