Prestige lands with a 3 kilo thud

Prestige Hong Kong will celebrate its third anniversary next month by giving readers a whopping 808-page special issue, weighing in at more than 3kg.

Published by Hong Kong-based entrepreneur Brian Chow, the magazine has seen a five-fold increase in advertising revenue, driven by luxury advertisers.

The magazine's circulation has also grown by 50% to 30,000 copies each month.

The 808-page anniversary issue will also include a 108-page luxury travel pull-out and Prestige Hong Kong has partnered with top fashion houses to choose socialites to represent their brands.

Prestige managing director Anne Lim-Chaplain said the magazine's readers are local tastemakers.

"Luxury consumers, innovative professionals and discerning pleasure-seekers, they represent Hong Kong society at its most glamorous and powerful," she said.